Millinery Module Course: The Business of Millinery
10 Session The Business of Millinery Course and 1-2-1 Mentoring Programme
When: This course can be taken at a time to suit you as the session is recorded and in between each session is a live 1-2-1 mentoring session
Where:
Online via a recorded zoom or vimeo link so you can watch anytime and also re watch for the duration of the course
Your Tutor:
Jenny will be taking you through the content of the course and taking your individual mentoring sessions. The content is based on her experience running a successful millinery business for the last 15 years and previous experience working in the retail sector in business planning and marketing. In addition a Social Media tutor co-hosts the social media week so in depth knowledge about the subject can be transferred.
Who is the course for?
Students who want to start monetising their millinery passion.This could be as a small scale hobby business, a wholesale business or a customer facing operation.
About the Course
The aim of the course is to introduce students to all aspects of running a profitable millinery business.The first part of the course looks at your goals, your competition and your market.The second part looks at understanding your customer, your products and the service you provide.Finally the latter part of the course tackles branding, financial planning and marketing strategies.Throughout we will be sharing our first hand experience and mentoring students in how to build a successful millinery business.
Each session will have full notes which can be downloaded from your personal business log on in the business portal.
The following themes will be explored over the following weeks:
Session 1: Introduction to establishing values, goals and objectives
Session 2: Competition, Market and SWOT Analysis
Session 3: Understanding Your Customer
Session 4: Branding and Identity
Session 5: Your Products
Session 6: Your Customer Service
Session 7: Financial Planning and Forecasts
Session 8: Marketing Strategies: Social Media
Session 9: Marketing Strategies: PR
Session 10: Challenges and moving forwards
Time Commitment
It is suggested that you put aside2-5 hours a side in between sessions to work on your individual business development in relation to each of the topics covered.This is in addition to class and mentor time.
Approx timetable for each session (UK Time)
Each session presentation is between 1-2 hours depending on the session – New Topic Lecture/Presentation including exercises and practical work. This is recorded and means that you don’t need to attend the session live.
30 mins mentoring session in between sessions scheduled at a time to suit you
The length of time you take to complete the 10 sessions is up to you but it is suggested that between 3-6 months work well in order to keep momentum.
Individual Attention and Mentoring
Between each session you will receive 30 minutes of 1-2-1 mentoring (at a convenient time) from Jenny in relation to the weeks topic ensuring that you are getting the support you need to fulfil your individual business needs.
A follow up mentoring session will also be offered once the course has been completed to touch base with you and see how you are getting on with executing what you have learnt and help you with any specifics.
Investment
The investment in this module is £725 for the 10 sessions and mentoring programme, instruction/tuition will be recorded should you not be able to watch live or want to re watch any session for the duration of the course.
If you are unable to make the investment up front then please get in touch and a payment plan can be created
Find out more
If you have questions or would like to explore with us over the phone if this is something that is right for you at the moment, please get in touch and we can schedule a call Jenny@jrmillinery.co.uk
Testimonials
Thank you for the module, Millinery Business, 10 weeks spent online with a lovely group, working through a business course specific to millinery. It was a roadmap with practical elements that could be implemented straight away. The course is full of information to put into use and use straight away. Thank you Jenny and Marie for a wonderful course.
Mary, Australia
Jenny and Marie are unequivocally generous in sharing their knowledge, skill and expertise. This has been an invaluable 10-week course teaching me the business know how and, all the tricks of the trade for me to finally take the plunge and start my millinery business. In a very safe environment, Jenny and Marie provided guidance, reassurance and support which built my confidence and encouraged amazing comradery between everyone who also attended the course, all of which have been truly inspirational. Thank you.
Torie aka Victoria Frances
I think like a lot of people who see themselves as makers and creators, the business side of being a milliner was something that really worried me. However, having taken many of Jenny’s classes before and having total faith in the calm and communicative way she teaches, taking a business course run by her was an easy decision for me. At no point did I feel overwhelmed, on the contrary I felt eager and excited to learn more. I now feel confident in going forward with a business plan that I can make totally unique to me thanks to Jenny
Abby Isle of Man
A Testimonial to “The Business of Millinery” with Jenny Roberts
(The Rhyme of an Aged Milliner) – That was a gift from Susan!
Procrastination’s my skill, it’s Olympian level. Making hats is my pleasure, a role that I revel. The “Business of Millinery” was ignored; you could tell.
As the hats and hat boxes, continued to swell.
I need to sell my creations to lovers of hats
Where they naturally fit, with their habitat.
So, I signed up with Jenny, who shares many skills. Procrastination no more, I can do this. I will.
With Goals, Values, Objectives and Marketing too
Competition and SWOT – a language I knew.
Understanding Customers and Products, I was back in my zone.
Service then Branding – it’s like being at home.
Planning, forecasting and doing the maths.
Remember – I was happy, just making my hats.
Ideas shared easily, not an ego in sight.
A millinery of hatters, seeing the light.
Social media came next, a whole new world opened.
Will we have time to create, we’ll be too busy posting, Planning, reviewing, a website a goal. Moving forward with speed, no longer a stroll
Support groups created, questions are posed,
Ideas, solutions are quickly proposed,
Our confidence grows, there’s belief in our craft,
This Business of Millinery course – It’s so very apt….
So, if you have pondered, questioned, considered
It just takes a call to have your answers delivered,
10 sessions isn’t long, your head may explode,
It just might be the route for your millinery road.
