10 week Business Course and 5 hours 1-2-1 mentoring
Thursday’s from September 9th to November 25th 2021 (excluding break of 28th October and 4th November)
9.30am – 12.30pm (UK Time) plus additional mentoring session per week
Virtually, via Zoom
Both Jenny and Marie will be co-tutoring this course, the content is based on their experience running a successful millinery business for the last 15 years and previous experience working in the retail sector in business planning and marketing.
Who is the course for?
Students who want to start monetising their millinery passion. This could be as a small scale hobby business, a wholesale business or a customer facing operation.
About the Course
The aim of the course is to introduce students to all aspects of running a profitable millinery business. The first part of the course looks at your goals, your competition and your market. The second part looks at understanding your customer, your products and the service you provide. Finally the latter part of the course tackles branding, financial planning and marketing strategies. Throughout we will be sharing our first hand experience and mentoring students in how to build a successful millinery business.
The following themes will be explored over the 10 weeks:
Week 1: Introduction to establishing values, goals and objectives
Week 2: Competition, Market and SWOT Analysis
Week 3: Understanding Your Customer
Week 4: Branding and Identity
Week 5: Your Products
Week 6: Your Customer Service
Week 7: Financial Planning and Forecasts
Week 8: Marketing Strategies: Social Media
Week 9: Marketing Strategies: PR
Week 10: Challenges and moving forwards
It is suggested that you put aside 2-3 hours per week to work on your individual business development in relation to each of the topics covered. This is in addition to class and tutorial time.
Approx timetable for each session (UK Time)
9.30am – 10am – Discussion about previous weeks topic
10am -12.30 – New Topic Lecture/Presentation including exercises and practical work
12.30pm – 4pm (or alternative time if required)- individual tutorials and individual review of tasks
Individual Attention and Mentoring
Numbers will be limited to 10 students in order to ensure plenty of interaction within the class and 1-2-1 support.
Each week you will receive 1-2-1 mentoring from Marie and Jenny in relation to the weeks topic ensuring that you are getting the support you need to fulfil your individual business needs.
A follow up mentoring session will also be offered once the course has been completed to touch base with you and see how you are getting on with executing what you have learn and help you with any specifics.
The investment in this module is £825 for the 10 weeks, instruction/tuition will be recorded should you need to miss a week but we hope that students can make the majority of the sessions.
A non refundable deposit of £350 is required to secure you place, with the balance due at the start of the course. (Please note any offers do not apply to the modular courses)
Find out more
If you have questions or would like to explore with us over the phone if this is something that is right for you at the moment, please get in touch and we can schedule a call Jenny@jrmillinery.co.uk
Students do not have to have completed ‘Research, Design & Collection Creation’ to join this module but priority will be given to those having completed it.
We will be running ‘Research, Design & Collection Creation’ on a Monday alongside ‘The Business of Millinery’ should students want to cover both modules within the same time frame.
Thank you for the module, Millinery Business, 10 weeks spent online with a lovely group, working through a business course specific to millinery. It was a roadmap with practical elements that could be implemented straight away. The course is full of information to put into use and use straight away. Thank you Jenny and Marie for a wonderful course.
Jenny and Marie are unequivocally generous in sharing their knowledge, skill and expertise. This has been an invaluable 10-week course teaching me the business know how and, all the tricks of the trade for me to finally take the plunge and start my millinery business. In a very safe environment, Jenny and Marie provided guidance, reassurance and support which built my confidence and encouraged amazing comradery between everyone who also attended the course, all of which have been truly inspirational. Thank you.
Torie aka Victoria Frances
I think like a lot of people who see themselves as makers and creators, the business side of being a milliner was something that really worried me. However, having taken many of Jenny’s classes before and having total faith in the calm and communicative way she teaches, taking a business course run by her was an easy decision for me. At no point did I feel overwhelmed, on the contrary I felt eager and excited to learn more. I now feel confident in going forward with a business plan that I can make totally unique to me thanks to Jenny
Abby Isle of Man
A Testimonial to “The Business of Millinery” with Jenny Roberts
(The Rhyme of an Aged Milliner) – That was a gift from Susan!
Procrastination’s my skill, it’s Olympian level.
Making hats is my pleasure, a role that I revel.
The “Business of Millinery” was ignored; you could tell.
As the hats and hat boxes, continued to swell.
I need to sell my creations to lovers of hats
Where they naturally fit, with their habitat.
So, I signed up with Jenny, who shares many skills.
Procrastination no more, I can do this. I will.
With Goals, Values, Objectives and Marketing too
Competition and SWOT – a language I knew.
Understanding Customers and Products, I was back in my zone.
Service then Branding – it’s like being at home.
Planning, forecasting and doing the maths.
Remember – I was happy, just making my hats.
Ideas shared easily, not an ego in sight.
A millinery of hatters, seeing the light.
Social media came next, a whole new world opened.
Will we have time to create, we’ll be too busy posting,
Planning, reviewing, a website a goal.
Moving forward with speed, no longer a stroll
Support groups created, questions are posed,
Ideas, solutions are quickly proposed,
Our confidence grows, there’s belief in our craft,
This Business of Millinery course – It’s so very apt….
So, if you have pondered, questioned, considered
It just takes a call to have your answers delivered,
10 weeks isn’t long, your head may explode,
It just might be the route for your millinery road.