Those who want to learn the couture techniques involved in creating a button crown and brim hat. This is an advance course and would only be suitable for a milliner who has had a lot of of blocking perchers experience.
10 week Business Course and 1-2-1 mentoring
When: The day of the week is yet to be confirmed
Week 1 - Wk commencing 10th January 2022
Break - 21st February 2022
Week 10 – Wk Commencing 21st March 2022
9.30am – 12.30pm (UK Time) plus additional mentoring session per week
Virtually, via Zoom
Both Jenny and Marie will be co-tutoring this course, the content is based on their experience running a successful millinery business for the last 15 years and previous experience working in the retail sector in business planning and marketing.
Who is the course for?
Students who want to start monetising their millinery passion.This could be as a small scale hobby business, a wholesale business or a customer facing operation.
About the Course
The aim of the course is to introduce students to all aspects of running a profitable millinery business.The first part of the course looks at your goals, your competition and your market.The second part looks at understanding your customer, your products and the service you provide.Finally the latter part of the course tackles branding, financial planning and marketing strategies.Throughout we will be sharing our first hand experience and mentoring students in how to build a successful millinery business.
The following themes will be explored over the 10 weeks:
Week 1: Introduction to establishing values, goals and objectives
Week 2: Competition, Market and SWOT Analysis
Week 3: Understanding Your Customer
Week 4: Branding and Identity
Week 5: Your Products
Week 6: Your Customer Service
Week 7: Financial Planning and Forecasts
Week 8: Marketing Strategies: Social Media
Week 9: Marketing Strategies: PR
Week 10: Challenges and moving forwards
Choose to give a beautifully wrapped voucher for one of our virtual courses with our International Millinery School.
The recipient can choose any course to the value of their voucher or alternatively use the voucher towards a alternative course.
The voucher will be hand tied with ribbon and include a voucher with your gift message and details of our school.
This hands-on workshop takes you through step by step how to create all the elements in this beautiful beaded comb.
It is advised to complete the beaded hair vine course if you don't have any prior experience of beading with wire.
Those who want to learn the couture techniques involved in creating a sinamay crown and brim hat. This is an advance course and would only be suitable for a milliner who has had a lot of of blocking perchers experience.